The Marketing Chefs is an educational
consulting group dedicated to helping small business owners
and independent professionals significantly improve their marketing
results. We're also avid foodies who enjoy sharing our love
of cooking, which is why we offer
a variety of one-day workshops that combine marketing lessons
with cooking lessons.
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Wed Minute - Chocolate with Intention
WEDNESDAY ~ July 23, 2008
It's Wednesday, so it's time for the Wednesday Minute
Donna Messer Interview - Using Your Podcast to Connect
Donna Messer is President of ConnectUs Communications Canada, one of North America's largest and most effective business matching companies. When it comes to building relationships, Donna Messer and ConnectUs are "The Experts"! With a database of companies from around the world, Donna Messer is an excellent candidate to consider for corporate sales kick-off functions, employee events, etc. She is a world renowned, engaging, entertaining and inspiring speaker and author of the Canadian best selling book, Effective Networking Strategies.
Donna has worked on 4 continents and spoken to more than 500,000 people. Donna has worked with companies and organizations around the world. Her clients include: Royal Bank, Cassels Brock, Bell Canada and IBM. She has been profiled in The Globe and Mail, The Toronto Star, The London Telegraph, South African Times and Chatelaine magazine. She has appeared on TV's Second Chance, The New Economy, and has hosted and been a guest on many radio programs. Today, it's not just about selling a product or service; it's about bonding, about building a rapport. The majority of the world wants to know they can share their needs with someone who will understand, respond and react. Donna Messer can help you understand and deal with what is now becoming the way of building business for the future.
Mitch Joel Interview - Rock Star of Digital Marketing
Mitch Joel
When Google wanted to explain online marketing to the top retailers in the United States (including Wal-Mart, Costco, Sears and Sephora), they brought Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the, "Rock Star of Digital Marketing" and in 2006 he was named one of the most influential authorities on Blog Marketing in the world. Mitch Joel is President of Twist Image - an award-winning Digital Marketing agency. He is a marketing and communications visionary, interactive expert, community leader, Blogger and Podcaster. He is also a passionate entrepreneur and speaker who connects with people worldwide by sharing his marketing insights on digital marketing and personal branding.
Joel is a Board Member for both the Canadian Marketing Association and the Interactive Advertising Bureau Canada. He is an executive for the National Advertising Benevolent of Quebec and an instructor of the CMA eMarketing professional certificate course.
Joel speaks frequently to diverse groups like The Power Within, Google, Shop.org, Visa, Microsoft and has shared the stage with former President of the United States, Bill Clinton, Anthony Robbins and Dr. Phil. He is the founder/moderator of the Montreal Business Book Review, host of the HarperCollins Canada sponsored, Foreword Thinking: The Business And Motivational Book Review Podcast and is also a certified self-defense coach.
He co-launched Distort Entertainment, the only hard music label in Canada to have major label distribution (Universal Music) and whose roster features the platinum-plus and Juno Award and MuchMusic-winning acts, Alexisonfire and City And Colour.
Joel is frequently called upon to be a subject matter expert for CTV National News, Canada AM, CBC Newsworld, Marketing Magazine, Strategy, The Globe & Mail, The National Post and many other media outlets. He is presently writing his first book, Six Pixels of Separation.
Brenda Wood Interview - PODCASTING WITH HEART.. Business Journal for Women
Brenda Wood
Education: Bachelor of Arts, The University of Guelph
Brenda has over 12 years of acute business experience in multinational packaged goods. She also has over seven years of marketing and communications agency experience, including pharmaceutical clients.
Brenda has created the strategic and creative footprint for many global brands and has successfully managed those such as Kraft Canada's adult cereals, Snickers, Twix, and Mars Canada's seasonal and license brands (Starburst, Uncle Bens, Chipits, Scott Towels/Sponge Towels).
Brenda built her marketing communications agency, EKG Marketing, Inc., over six years ago, which has achieved double-digit growth every year. EKG Marketing Inc. has successfully repositioned numerous 3M brands, including the repositioning of the ALDARA brand and subsequent launch of two new cancer treatment indications in Canada, achieving (unprecedented) sales growth and brand equity levels. Her network within the professional community extends internationally, as she has built strong relationships with PAAB, FDA/USA, Health Canada and has media buying alliances globally.
Brenda is now launching HEART Business Journal for Women®, an innovative national magazine for professional women in business that is a unique media property globally.
Some quick facts on HEART:
HEART Business Journal for Women™ is the only publication of its kind dedicated to providing mentorship for career and life success. We get to the heart of issues concerning women in business today, profiling successful professionals, focusing on health and well being, and providing articles of interest that encourage personal diversity and creative exploration to augment your life. At its core, HEART Business Journal for Women™ is a female professional tool that provides a forum for connection, communication, and support. In print and online, our interactive and results-oriented approach allows readers to gain self-awareness through the exquisite art of journaling and interactive work book exercises, while building an external network of support and camaraderie.
Jody Colvard is the founder of the FunMoneyGood Network, an inspirational and motivational social media network, which empowers writers, speakers and experts with a global online platform to share their voices and messages through blogs and podcasting. Her latest project is WomeninPodcasting.com, a directory housing the voices of women from all over the world. Jody's goal is to globally empower women on the Internet with the knowledge and tools that will allow them passion in their business, freedom in their finances and the ability to give to themselves and others, hence the motto for FunMoneyGood: "Have Fun. Make Money. Do Good."