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The Marketing Chefs is an educational consulting group dedicated to helping small business owners and independent professionals significantly improve their marketing results. We're also avid foodies who enjoy sharing our love of cooking, which is why we offer a variety of one-day workshops that combine marketing lessons with cooking lessons.


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« June 2008 | Main | August 2008 »

July 2008 Archives

July 10, 2008

Brenda Wood Interview - PODCASTING WITH HEART.. Business Journal for Women

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MP3 File

Brenda Wood

Education: Bachelor of Arts, The University of Guelph

Brenda has over 12 years of acute business experience in multinational packaged goods. She also has over seven years of marketing and communications agency experience, including pharmaceutical clients.

Brenda has created the strategic and creative footprint for many global brands and has successfully managed those such as Kraft Canada's adult cereals, Snickers, Twix, and Mars Canada's seasonal and license brands (Starburst, Uncle Bens, Chipits, Scott Towels/Sponge Towels).

Brenda built her marketing communications agency, EKG Marketing, Inc., over six years ago, which has achieved double-digit growth every year. EKG Marketing Inc. has successfully repositioned numerous 3M brands, including the repositioning of the ALDARA brand and subsequent launch of two new cancer treatment indications in Canada, achieving (unprecedented) sales growth and brand equity levels. Her network within the professional community extends internationally, as she has built strong relationships with PAAB, FDA/USA, Health Canada and has media buying alliances globally.

Brenda is now launching HEART Business Journal for Women®, an innovative national magazine for professional women in business that is a unique media property globally.

Some quick facts on HEART:

HEART Business Journal for Women™ is the only publication of its kind dedicated to providing mentorship for career and life success. We get to the heart of issues concerning women in business today, profiling successful professionals, focusing on health and well being, and providing articles of interest that encourage personal diversity and creative exploration to augment your life. At its core, HEART Business Journal for Women™ is a female professional tool that provides a forum for connection, communication, and support. In print and online, our interactive and results-oriented approach allows readers to gain self-awareness through the exquisite art of journaling and interactive work book exercises, while building an external network of support and camaraderie.

July 2, 2008

Wed Minute -- The World's Most Expensive Burger

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WEDNESDAY ~ July 2, 2008

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



MP3 File

To a prosperous and inspiring week,

~ Tricia Ryan

July 9, 2008

Wed Min -- Business Lessons From A Music Conductor

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WEDNESDAY ~ July 9, 2008

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



MP3 File

Check Out The Video:

To a prosperous and inspiring week,

~ Tricia Ryan

July 15, 2008

Mitch Joel Interview - Rock Star of Digital Marketing

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MP3 File

Mitch Joel

When Google wanted to explain online marketing to the top retailers in the United States (including Wal-Mart, Costco, Sears and Sephora), they brought Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the, "Rock Star of Digital Marketing" and in 2006 he was named one of the most influential authorities on Blog Marketing in the world. Mitch Joel is President of Twist Image - an award-winning Digital Marketing agency. He is a marketing and communications visionary, interactive expert, community leader, Blogger and Podcaster. He is also a passionate entrepreneur and speaker who connects with people worldwide by sharing his marketing insights on digital marketing and personal branding.

Joel is a Board Member for both the Canadian Marketing Association and the Interactive Advertising Bureau Canada. He is an executive for the National Advertising Benevolent of Quebec and an instructor of the CMA eMarketing professional certificate course.

Joel speaks frequently to diverse groups like The Power Within, Google, Shop.org, Visa, Microsoft and has shared the stage with former President of the United States, Bill Clinton, Anthony Robbins and Dr. Phil. He is the founder/moderator of the Montreal Business Book Review, host of the HarperCollins Canada sponsored, Foreword Thinking: The Business And Motivational Book Review Podcast and is also a certified self-defense coach.

He co-launched Distort Entertainment, the only hard music label in Canada to have major label distribution (Universal Music) and whose roster features the platinum-plus and Juno Award and MuchMusic-winning acts, Alexisonfire and City And Colour.

Joel is frequently called upon to be a subject matter expert for CTV National News, Canada AM, CBC Newsworld, Marketing Magazine, Strategy, The Globe & Mail, The National Post and many other media outlets. He is presently writing his first book, Six Pixels of Separation.

July 22, 2008

Donna Messer Interview - Using Your Podcast to Connect

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MP3 File

Donna Messer is President of ConnectUs Communications Canada, one of North America's largest and most effective business matching companies. When it comes to building relationships, Donna Messer and ConnectUs are "The Experts"! With a database of companies from around the world, Donna Messer is an excellent candidate to consider for corporate sales kick-off functions, employee events, etc. She is a world renowned, engaging, entertaining and inspiring speaker and author of the Canadian best selling book, Effective Networking Strategies.

Donna has worked on 4 continents and spoken to more than 500,000 people. Donna has worked with companies and organizations around the world. Her clients include: Royal Bank, Cassels Brock, Bell Canada and IBM. She has been profiled in The Globe and Mail, The Toronto Star, The London Telegraph, South African Times and Chatelaine magazine. She has appeared on TV's Second Chance, The New Economy, and has hosted and been a guest on many radio programs. Today, it's not just about selling a product or service; it's about bonding, about building a rapport. The majority of the world wants to know they can share their needs with someone who will understand, respond and react. Donna Messer can help you understand and deal with what is now becoming the way of building business for the future.

July 15, 2008

Wed Minute - Viral marketing at its best-- a pet lover and good cause

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It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:




MP3 File

July 23, 2008

Wed Minute - Chocolate with Intention

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WEDNESDAY ~ July 23, 2008

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



MP3 File

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