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The Marketing Chefs is an educational consulting group dedicated to helping small business owners and independent professionals significantly improve their marketing results. We're also avid foodies who enjoy sharing our love of cooking, which is why we offer a variety of one-day workshops that combine marketing lessons with cooking lessons.


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« July 2008 | Main | September 2008 »

August 2008 Archives

August 27, 2008

Interview with Margaret Wallis Duffy - Entrepreneur Guru - How one goes from Massage Therapist to TV talk show host.

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MP3 File

A strong advocate for health and wellness, Margaret Wallis-Duffy has established herself as one of Canada's foremost experts on massage therapy, infant massage and overall wellness achieved through therapeutic touch and complementary techniques. Her Brampton based clinic, Wallis and Associates Wellness Clinic, has been caring for patients for over 15 years.

Margaret's infectious enthusiasm and strong belief in the benefits of massage therapy and in health and wellness have made her a much sought after speaker, educator and author. Her popular workshops and presentations are informative, interactive and interesting. In fact, Margaret conceived and created her very successful Corporate Wellness Program which offers Lunch and Learn Seminars, exercise programs, in-chair massages and interactive wellness days. Her extensive client list includes Kodak Canada, Chrysler Canada, Winners Canada and The Investors Group.

As CTS' resident Health and Wellness Expert, Margaret brings her expertise, knowledge and methods to you. You will learn about the benefits of massage therapy - including infant massage and techniques for easing stress - as well as tips and strategies for improving your health and over all well being.

Margaret's dedication to her profession has earned her a national profile and reputation for credibility, integrity and insight. She has appeared regularly on CITY TV's City Line and on several wellness programs, including Canadian Living TV, Body and Health, and The Right Fit. She has been a frequent guest and co-host of Rogers' Daytime Show. Her well known expertise has been recognized by several publications who call on her to provide advice and information for their readers. They include Today's Parent, Homemaker's magazine and The Lodging Canada magazine.

Margaret draws on her background in kinesiology and her training as a registered massage therapist (RMT) to develop and apply techniques and treatments designed to help improve the health of her patients. She is also deeply committed to the benefits of infant massage therapy; which can help with digestive discomforts that some babies experience as well as help them to relax. She has her Certificate in Infant Massage for children with special needs and she is an International Certified Infant Massage Instructor (CIMI). Margaret is an infant massage consultant, a Research Committee Member for Mt. Sinai Hospital and Sick Children's Hospital (both in Toronto) as well as a Research Consultant for The Touch Research Institute at the University of Miami.

Margaret's commitment to giving back to the community are evidenced by her involvement with the Weekend to End Breast Cancer, the CIBC's Run for the Cure, Big Brothers/Sisters of Peel and as a Board Member of the William Osler Hospital Foundation.

A mother of two active children, Margaret is happily married and enjoys cooking, sports and training for her first triathlon.

August 15, 2008

Jo'Ann Alderson Interview

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MP3 File

In a world of send, reply and you've got mail, Jo'Ann Alderson, President of Progressive Communications Inc., shares the inside scoop on which buttons to press and when to reach more prospects, close more sales, and delight more customers in the smartest way possible - without eye contact, body language or facial expressions.

A respected and knowledgeable seminar leader and accomplished speaker on sales and business communication, Jo'Ann has counseled and inspired sales professionals and customer service teams in many of the nation's leading corporations, large and small business, and the governments of Japan, Latin America, the United States, Canada, and the Caribbean. Through her innovative work and aptitude in her chosen field Jo'Ann's clients have measurable exceeded their sales targets, attained the highest levels of customer satisfaction in their industry, increased productivity and reduced costs.

On the Board of Governors and Patient Care Quality Committee of Mt. Sinai Hospital Jo'Ann's professional career is enhanced with a Performers Certification from Trinity College, University of Toronto; studies with Second City; Certification in Leadership and Sales Effectiveness from Management Resource Group, Boston and The McQuaig Institute in Toronto. Jo'Ann is a marathon runner and a Professional Member of the Canadian Speakers' Association.

August 8, 2008

Cora Mussely Tsouflidou Interview - Chez Cora's Success Story

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MP3 File

Cora Mussely Tsouflidou

For the founder of Chez Cora and Cora's Breakfast & Lunch restaurants, initiative, perseverance, self-confidence and boundless energy have been the main ingredients in her recipe for success.

Cora Mussely Tsouflidou was born into a modest family in Caplan, a little village in the Gaspe peninsula. Cora had all the ingredients for success right from the very start. In 1960, she enrolled at Montreal's Cardinal Leger Institute, promising to pay for her education. There she studied Latin, Greek, literature, art and other courses that would prepare her for a professional career. But destiny had other plans: Cora was now expecting her first child, so she quit college during her final year to devote herself to her new family, and to the two other children who would soon follow. Cora abandoned her plans for a career to become a loving full-time mom.

When her husband left her ten years later, Cora was suddenly a single mother with three teenagers to support. With her characteristic aplomb, Cora bought a small neighbourhood canteen, worked hard, tripled its value and sold it. Not one to rest on her laurels, she became a hostess in a well-known Montreal restaurant, where she worked her way up the ladder as a day manager, general manager and junior partner. For the next five years, Cora perfected her knowledge of the foodservice industry until she mastered all aspects of the hospitality trade. In May 1987, Cora bought a defunct snack bar on Cote-Vertu Road in the Ville Saint-Laurent district of Montreal and embarked on a venture that would take her further than she'd ever dreamed.

On the eve of the 20th anniversary of the network, Cora remains up to date in the industry and regularly visits restaurants. She ensures that her standards of quality are being respected by remaining in contact with her customers, her main source of inspiration and motivation. Cora takes to heart and remains implicated in the creation of new dishes by testing and evaluating new recipes in order to better introduce them in the restaurants.

In the business world, Cora is the best example of a "self-made business woman". In 2003, she wins the Governor General's award. She has also won several awards including the Ernst & Young Entrepreneur of the Year award in the Manufacturing / Consumer Products Category, the Pinnacle Award and the Tops in Hospitality Award from Food Service and Hospitality magazine. The Cora Franchise Group Inc. network has annual sales of over $100 million. The "Chez Cora" banner is recognized as the leader in the breakfast industry in Quebec, and Cora's Breakfast & Lunch is well on its way to becoming a preeminent leader across Canada.

August 6, 2008

Wed Min - The Wrong Way to Make a Buck

WEDNESDAY ~ August 6, 2008

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



MP3 File

August 13, 2008

Wed Minute - How to Make FAQs Sell Harder For You

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WEDNESDAY ~ August 13, 2008

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



MP3 File

August 27, 2008

Wed Min -- Mastering Life's How To Questions

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WEDNESDAY ~ August 20, 2008

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



MP3 File


Wed Min -- Things to Think About When Choosing Your Domain Name

WEDNESDAY ~ August 27, 2008

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



MP3 File


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