John Frostad is the President & CEO of Snack Alliance Inc., a privately owned U.S. company based in Hermiston, Oregon and Bristol, Virginia. Snack Alliance Inc. is involved in the manufacture, distribution and marketing of branded and private label snack food products throughout North America and internationally.

From its inception in 1997, Snack Alliance has focused on becoming the leading provider of private label snack foods in North America. Snack Alliance is now the market leader in the private label snack market in the U.S. with customers that include Wal-Mart, Albertson's and Kroger. This has been accomplished by both acquisitions and organic customer growth.

John became an owner of these companies via a management buy-out in 1995. He and his partners revived a regional Western Canadian food company and restructured it into a focused private label snack food company in the United States. Prior to that time, John spent several years in senior management roles in Canada and internationally with a host of multi-national consumer products companies. These companies included Agri-Link (formerly Curtice Burns Foods), Unilever Canada Limited (Lever Brothers, Lipton and Unox), and General Mills.

John is past Western Regional Chair of the Food and Consumer Products manufacturers of Canada and is past President of the Canadian Snack Food Association. John has served on several boards including B.C. Children's Hospital, The Neurological Center, The Food & Consumer Products Manufacturers of Canada, and Mission Hill Wines (The Mark Anthony Group of Companies). John has been a member of the Young President's Organization for fifteen years. In 1995, John was the recipient of the "Top 40 Business People in Canada under the age of 40" award and in 1998 successfully competed in the Subaru Canadian Iron Man competition.

John received his Bachelor of Business Administration and Masters of Business Administration from York University in Toronto. John is married with two children and resides in West Vancouver.