Wayne Clancy Interview - The Customer Intelligence Expert
W.G. (Wayne) Clancy, President of Future Strategies Inc., has over 20 years of applied knowledge in both management and instruction. Mr. Clancy has undertaken roles such as vice-president and general manager at companies across various industries. He was appointed Associate Professor at Sheridan College and was a major contributor in the development of institute's Post-Graduate Logistics Program.
Mr. Clancy was instrumental in developing the innovative "Enterprise Feedback System", theMindSuite™ which gives organizations the opportunity to integrate perceptual data from their key stakeholders to both validate the value of internal measurements and to use perceptual data in managing the business day to day. Major organizations such as SAP, Microsoft and CGI have identified that theMindSuite™ is significantly ahead of the market and is the only fully integrated and comprehensive system available today. The model has been utilized successfully in many leading organizations such as Bayer, Alcon, BASF, Heart & Stroke, Labatt, amongst many others.
Mr. Clancy is the proud recipient of three major international marketing awards recognizing design, execution and results. In 1992, he was appointed the company recipient of the Direct Marketing Association's highest award in the Business-to-Business sector.
Mr. Clancy has written many magazine, newsprint articles, and columns for various publications. He also published Differentiate To Win, an innovative, contemporary sales and marketing approach that focuses on strategy, partnering and uniqueness. His writing and recommendations are based on his practical, "hands-on" experience, in both the corporate and entrepreneurial worlds.
Mr. Clancy is very involved in the community and sits on the Board Of Directors for the Enterprise Centre, a highly esteemed entrepreneurial training school.
He is also a much sought after speaker and trainer. His engagements are energetic, entertaining, and highly relevant. He speaks annually to thousands of people on high impact customer intelligence and various other differentiation marketing topics including, organizational marketing and differentiation strategy implementation.










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