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Allison joined partners Adrian Capobianco and Adam Oliveira in October 2008 to launch a new digital innovation agency called Quizative. Quizative focuses on the power of digital channels to build brands, create and nurture customer relationships, and drive sales. Particularly connecting people with brands, products and services through digital channels like web sites, mobile devices, viral videos, interactive screens, online ads, and social media.

Allison has 16 years of experience as a strategic planner, researcher, and relationship marketing specialist for notable agencies such as Ogilvy & Mather, tattoo direct + digital, and Wunderman.

She has worked extensively on multi-channel communication with global blue-chip clients in the B2B and B2C space, including Rogers, Wyeth, Kraft, Franklin Templeton Investments, Mercedes-Benz, Harley-Davidson, Nestle, American Express, Robin Hood and IBM.

Allison drives Quizative's curiousity engine and believes that to really understand the customer experience, it is best to 'live it'. This 'method' approach currently has her playing 'first person shooter' games online and monitoring sports fans social networks. In the past she has also gone to the extreme of taking motorcycle training to get closer to the subject and in the process earned the nickname 'wheelie girl.'