WEDNESDAY ~ February 17, 2010

It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers.
Dominos recently launched a pizza tracker service. You can phone in your order or place it online. You can monitor its progress right up to delivery at your door. Sceptics thought it would not be a point of advantage - but over 1 million consumers used it in the first two months and 28% of consumers get online and check the status.

This week's food for thought is here:

View The CNN Video

http://www.youtube.com/watch?v=LczEpidAeWU