It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to inform you about a small internet tool called a Favicon.

So what are Favicons? A Favicon is a multi-resolution image included on many professional websites. Within Internet Explorer the Favicon is displayed on the Address line and in the Favorites menu. The Favicon allows you to further promote your web site, and to create a more customized appearance within a visitor's browser. Often, the Favicon reflects the look and feel of the web site or your organization's logo.

In web design, Favicons play a somewhat similar role to your company's logo. It is displayed on every page of your website next to the address-bar among other places .

A customer favicon adds individuality to your website. If a website does not have a custom Favicon, then the default icon of the browser is displayed instead. This can be seen as missed opportunities to promote your own brand. Instead of displaying your company's icon next to its website, you are displaying the browsers icon.

This week's food for thought is here:

Favicon Tutorial