It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to tell you about a new marketing tool being developed online by tweens.

The first thing every tween or teen does right after getting home from the mall is show off her shopping spree. But now, girls are doing more than bragging about their fashion finds to their best friends. A new phenomenon called "haul videos" means they can show off their purchases to the whole world.

There are more than 110,000 haul videos currently on YouTube, and some videos are racking up tens of millions of views.

Hauls are short product review videos. The video blogger, shows off her goods, gushing about everything from lip gloss to flip-flops and gives her opinion on the quality of the products.

Haul videos are the perfect marriage of two of Generation Y's favorite things: technology and shopping.

Haul videos are not just about blowing allowance money on designer clothes. The vloggers brag about scouring sales at drug stores and bargain outlets, too. While haul videos are making one girl's shopping treasure into another's online entertainment, they're also transforming these savvy shoppers into young tycoons.

Some videos are being viewed millions of times, and the vloggers are cashing in -- scoring sponsorships, product deals and magazine spreads. Where was this opportunity when I was young?

This week's food for thought is here:

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