It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to tell you about title tags and if your company name should be part of your title tag.

As many of you have heard us say in our TMC workshops just fixing the title tags of your pages can often generate quick and appreciable differences to your rankings. And because the words in the title tag are what appear in the clickable link on the search engine results page, changing them may result in more clickthroughs.

But Does your Company Name Belong in the Title Tag?

After much discussion and research we have concluded that the answer is a resounding YES! We've found that it's fine to place your company name in the title, and even to place it at the beginning of the tag! In fact, if your company is already a well-known brand, we'd say it's essential. Even if you're not a well-known brand yet, chances are you'd like to be. The title tag gives you a great opportunity to further this cause.

This doesn't mean that you should put *just* your company name in the title tag. Even the best-known brands will benefit from a few good descriptive phrases added, because they will enhance your brand as well as your search engine traffic. The people who already know your company and seek it out by name will be able to find you in the search engines, and so will those who have never heard of you but seek the products or services you sell will also find you as well. Enjoy the article on the subject I know I did.

This week's food for thought is here: