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It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to tell you about an online marketing tool that allows you to measure social media pick up.
uberVU brings you community metrics and analytics. On uberVU you search for something - such as your brand or your blog. It is returned as a whole conversation in a single thread - not just the post (like on Google blogsearch), but comments to the post from all over the Web - blogs, Twitter, Digg, FriendFeed, Reddit and a lot more. Those comments have been made by people who are part of the community around that subject. If someone shared a story about your brand on Twitter, she's part of your brand's community, she's part of your tribe.
uberVU makes it easy to keep track of and interact with your community, by giving you great tools and analytics oriented around this Web-wide community. As an example, I compared the riceworks Show Us Your Goodness Campaign and it's pick up to the Pepsi Refresh program. You can see the difference in pick up over the last month and you can see the conversations happening all over the internet with this tool. There is a free service and then there are analytics you can pay for on a monthly basis. If you are doing lots of social media efforts it may be worth the basic fee. Have fun and check out your brand's analytics in the social media sphere.
This week's food for thought is here:
