It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to tell you about a TV Viewing Habits on the Internet.

The attached article gives some pretty definitive statistics about the Millennial target audience's TV viewing habits. What I find interesting is the to do or not to do advertising points of view within the editroial. Many of us know that ad budgets have moved to the Internet. The challenge is do we use a banner ad or adword campaign and are they effective?

I have also attached a video that went viral with over 9 million views and it is advertising with soft sell. We hear these success stories all the time but forget that millions of dollars are spent online with many advertisers obtaining numbers like 50-60 views a day. For a local outdoor decking company with a narrow target audience like condominium owners (www.designerdeck.com ) this may be great traffic with high conversion numbers and very low bounce rates,

But it is important to keep in mind that like the millennial we control the word of mouse and not everyone is anxious to participate and view your creative unless it is done right with a great understanding of the end user.

This week's food for thought is here:

Read the Article

The Pink Glove Video