It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to tell you about a Winning Video Submitted in a School Competition. AARP created this contest to see what people 18-30 thought about being 50. This video was created by a Georgia State University student Jonathan Reed, and it came second in the competition but to date has had over 11 million views. It is simple but very impactful and gives hope to all us that are 50 and have had some second thoughts about Generation Y.

This week's food for thought is here:

It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to tell you about Google Alerts.

Google offers a free service called "Google Alerts" that marketing professionals can use to monitor the presence of their company online. The services emails you when new web pages are published that are relevant to the search you enter for the alert. It will not catch every single new web page, but it does catch a lot of them, especially the ones from better known websites. For a huge company with a global brand, this service might not work well, since there is probably a lot of content created using your company or brand name. But for a smaller company with fewer mentions or coverage, it works great.

The attached article tells you how to set up your Google Alert account as well as some tips and tricks in monetizing your online presence.

Enjoy the article I know I did.

Learn More About Google Alerts

This week's food for thought is here:

It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to tell you about The Value of Testimonials in Marketing and some tips to get you thinking about how you can improve the one's you might be using on your website. A quick review of some the tips, showed me that it is a lot more complicated and important than I had initially thought.

Enjoy the article I know I did.

This week's food for thought is here:

It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to tell you about Campbell's Soup Repositioning Exercise.
For many of us that have grown up on Campbell's Soup it is hard to believe that this market leader would have to take drastic measure to re-vamp their product line. But like many established brands with significant market share you can be vulnerable to market trends like lower sodium and all natural or competitors like Progresso in the US or new in Canada from the UK Baxter's Soups. The attached article gives a brief overview of how Campbell's tackled this herculean task and the net outcome. I enjoyed the perspective but also found it helped me take some different thinking to how I might approach some of the brand initiatives I have been working on.

Read the Article

This week's food for thought is here:

It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to tell you about Supermarket Guru Phil Lempert and his new product evaluation process. I follow Phil for new product ideas and for his team's impression on new product entries on a weekly basis. I have to admit I am sometimes sceptical about his suggestions but have found his approach based upon a score of 100 to be interesting. The reviews open my mind to new products and what works and what doesn't. I thought you might enjoy signing up to see what the next new product or trend might be in your market.

Watch The Video

This week's food for thought is here: