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The Marketing Chefs is an educational consulting group dedicated to helping small business owners and independent professionals significantly improve their marketing results. We're also avid foodies who enjoy sharing our love of cooking, which is why we offer a variety of one-day workshops that combine marketing lessons with cooking lessons.


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« Wed Min - Campbell's Soup Repositioning Exercise | Main | Wed Min - Social Media Success Stories »

Wed Min - Supermarket Guru Phil Lempert and His New Product Evaluation

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It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to tell you about Supermarket Guru Phil Lempert and his new product evaluation process. I follow Phil for new product ideas and for his team's impression on new product entries on a weekly basis. I have to admit I am sometimes sceptical about his suggestions but have found his approach based upon a score of 100 to be interesting. The reviews open my mind to new products and what works and what doesn't. I thought you might enjoy signing up to see what the next new product or trend might be in your market.

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This week's food for thought is here:



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Posted by Tricia Ryan on June 30, 2010 8:38 AM |

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This page contains a single entry from the blog posted on June 30, 2010 8:38 AM.

The previous post in this blog was Wed Min - Campbell's Soup Repositioning Exercise.

The next post in this blog is Wed Min - Social Media Success Stories.

Many more can be found on the main index page or by looking through the archives.
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