It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to tell you about Google Alerts.

Google offers a free service called "Google Alerts" that marketing professionals can use to monitor the presence of their company online. The services emails you when new web pages are published that are relevant to the search you enter for the alert. It will not catch every single new web page, but it does catch a lot of them, especially the ones from better known websites. For a huge company with a global brand, this service might not work well, since there is probably a lot of content created using your company or brand name. But for a smaller company with fewer mentions or coverage, it works great.

The attached article tells you how to set up your Google Alert account as well as some tips and tricks in monetizing your online presence.

Enjoy the article I know I did.

Learn More About Google Alerts

This week's food for thought is here: