It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to tell you about Branding and Examples of How We Can Brand Canada.

On the heels of Canada Day, the attached video reached my desk and is the fun creation of two local artists Julia Bentley and Andrew Gunadie. In less than two days they met, created, shot and posted this fun video on You Tube. They are looking for our support and have asked that we forward their video to our family and friends. It is so cute I could not resist. It also reminded me of an article I read in the National Post on Canada Day about our branding and lack their of. I happened to be in Ottawa that day for the launch of the how riceworks better event and I was surprised by how the thousands of Canadians that showed up on Parliament Hill in their red and white were not lacking in their comprehension of our Canadian branding.

I also want to point out in this week's Wednesday Minute another wonderful Canadian brand that of Icewine from The Ice House Winery. I marvel at how visitors come to Canada demanding our Maple Syrup and I wonder why Canada has failed to monetize our Icewine Industry. Did you know it takes 7 times more grapes to make icewine and that we are the only country in the world that can consistently make it. In fact, the Icehouse Winery is the only winery in Canada to be selected and win the Monde Selection Gold.

To help them on the map to success and being part of Canada's brand identity we created an Icewine slushy food pairing with Salsa Fresca riceworks, wrote a press release and there you go within 24 hours we had 23,900+ impressions and 354 reads telling people about our great idea.

I have included the release in this audio note and I want to remind you that The Ice House Winery has set up a special tour for visitors on July 28th in the afternoon between 4-6 PM. For those of you looking to get to know Canada better and what our brand stands for we looking forward to seeing you at the Ice House Winery. In fact you can stop by any day. We are just having a special event on that particular day to toast Canada with Ice wine and riceworks gourmet brown rice crisps - both uniquely Canadian treats.

Enjoy the video and the press release I am always amazed at how the Internet works.

The Northern Icewine Slushies and riceworks Gourmet Brown Rice Crisp Press Release

This week's food for thought is here: