It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to tell you about Why People Follow Brands on Facebook.
Google has shared some results from recent research it conducted on consumers becoming friends/fans of brands on Facebook. According to these findings, close to half of Facebook users actually do "friend" brands (the term is technically "like" now), with 55% friending/liking zero brands.
Google says that the biggest reason consumers are friending brands is for the possibility of discounts (25%). Brands might like the second reason even better though - to show others they support the brand (18%).
"So when developing your social media strategy, keep in mind that consumers are looking primarily to receive promotions, with secondary goals of learning new information first and being entertained.
This week's food for thought is here: