We'll never share your info, guaranteed!
It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to tell you about Name Generation For Brands.
It gives you some history on how some recent brand names like Lego, Google or Verizon came to be...
Anyone who's ever had to form a company can sympathize with how difficult it can be to create a company name that is descriptive yet unique. The attached article is about how some companies have gone a less-traditional route and used some pretty unique naming conventions.
I have also included a quick summary chart which reminds you of some other approaches to name generation where you consider a Proper Name, Descriptive name or evocative name for your brand. No single approach is right or wrong they just are fun and part of the challenge and what you have to add to your objectives when generating names and then selecting the one that fits your brand best.
This week's food for thought is here:
