Patricia Ryan

Interview with John Frostad - Canadian Snack Food Guru

Sun, 07 Sep 2008 11:20:44 +0000

John Frostad is the President & CEO of Snack Alliance Inc., a privately owned U.S. company based in Hermiston, Oregon and Bristol, Virginia. Snack Alliance Inc. is involved in the manufacture, distribution and marketing of branded and private label snack food products throughout North America and internationally. From its inception in 1997, Snack Alliance has focused on becoming the leading provider of private label snack foods in North America. Snack Alliance is now the market leader in the private label snack market in the U.S. with customers that include Wal-Mart, Albertson's and Kroger. This has been accomplished by both acquisitions and organic customer growth. John became an owner of these companies via a management buy-out in 1995. He and his partners revived a regional Western Canadian food company and restructured it into a focused private label snack food company in the United States. Prior to that time, John spent several years in senior management roles in Canada and internationally with a host of multi-national consumer products companies. These companies included Agri-Link (formerly Curtice Burns Foods), Unilever Canada Limited (Lever Brothers, Lipton and Unox), and General Mills. John is past Western Regional Chair of the Food and Consumer Products manufacturers of Canada and is past President of the Canadian Snack Food Association. John has served on several boards including B.C. Children's Hospital, The Neurological Center, The Food & Consumer Products Manufacturers of Canada, and Mission Hill Wines (The Mark Anthony Group of Companies). John has been a member of the Young President's Organization for fifteen years. In 1995, John was the recipient of the "Top 40 Business People in Canada under the age of 40" award and in 1998 successfully competed in the Subaru Canadian Iron Man competition. John received his Bachelor of Business Administration and Masters of Business Administration from York University in Toronto. John is married with two children and resides in West Vancouver.

Wed Min -- How to Use The Internet To Help You Remember Things And Get Access When You Are On The Go

Thu, 04 Sep 2008 10:50:37 +0000

WEDNESDAY ~ September 3, 2008 It's Wednesday, so it's time for the Wednesday Minute -- the weekly audio tip for marketers. This week's food for thought is here:

Wed Min -- Things to Think About When Choosing Your Domain Name

Wed, 27 Aug 2008 18:03:00 +0000

WEDNESDAY ~ August 27, 2008 It's Wednesday, so it's time for the Wednesday Minute -- the weekly audio tip for marketers. This week's food for thought is here:

Interview with Margaret Wallis Duffy - Entrepreneur Guru - How one goes from Massage Therapist to TV talk show host.

Wed, 27 Aug 2008 12:58:51 +0000

A strong advocate for health and wellness, Margaret Wallis-Duffy has established herself as one of Canada's foremost experts on massage therapy, infant massage and overall wellness achieved through therapeutic touch and complementary techniques. Her Brampton based clinic, Wallis and Associates Wellness Clinic, has been caring for patients for over 15 years. Margaret's infectious enthusiasm and strong belief in the benefits of massage therapy and in health and wellness have made her a much sought after speaker, educator and author. Her popular workshops and presentations are informative, interactive and interesting. In fact, Margaret conceived and created her very successful Corporate Wellness Program which offers Lunch and Learn Seminars, exercise programs, in-chair massages and interactive wellness days. Her extensive client list includes Kodak Canada, Chrysler Canada, Winners Canada and The Investors Group. As CTS' resident Health and Wellness Expert, Margaret brings her expertise, knowledge and methods to you. You will learn about the benefits of massage therapy - including infant massage and techniques for easing stress - as well as tips and strategies for improving your health and over all well being. Margaret's dedication to her profession has earned her a national profile and reputation for credibility, integrity and insight. She has appeared regularly on CITY TV's City Line and on several wellness programs, including Canadian Living TV, Body and Health, and The Right Fit. She has been a frequent guest and co-host of Rogers' Daytime Show. Her well known expertise has been recognized by several publications who call on her to provide advice and information for their readers. They include Today's Parent, Homemaker's magazine and The Lodging Canada magazine. Margaret draws on her background in kinesiology and her training as a registered massage therapist (RMT) to develop and apply techniques and treatments designed to help improve the health of her patients. She is also deeply committed to the benefits of infant massage therapy; which can help with digestive discomforts that some babies experience as well as help them to relax. She has her Certificate in Infant Massage for children with special needs and she is an International Certified Infant Massage Instructor (CIMI). Margaret is an infant massage consultant, a Research Committee Member for Mt. Sinai Hospital and Sick Children's Hospital (both in Toronto) as well as a Research Consultant for The Touch Research Institute at the University of Miami. Margaret's commitment to giving back to the community are evidenced by her involvement with the Weekend to End Breast Cancer, the CIBC's Run for the Cure, Big Brothers/Sisters of Peel and as a Board Member of the William Osler Hospital Foundation. A mother of two active children, Margaret is happily married and enjoys cooking, sports and training for her first triathlon.

Wed Min -- Mastering Life's How To Questions

Wed, 27 Aug 2008 12:30:22 +0000

WEDNESDAY ~ August 20, 2008 It's Wednesday, so it's time for the Wednesday Minute -- the weekly audio tip for marketers. This week's food for thought is here:

Jo'Ann Alderson Interview

Fri, 15 Aug 2008 12:03:15 +0000

In a world of send, reply and you've got mail, Jo'Ann Alderson, President of Progressive Communications Inc., shares the inside scoop on which buttons to press and when to reach more prospects, close more sales, and delight more customers in the smartest way possible - without eye contact, body language or facial expressions. A respected and knowledgeable seminar leader and accomplished speaker on sales and business communication, Jo'Ann has counseled and inspired sales professionals and customer service teams in many of the nation's leading corporations, large and small business, and the governments of Japan, Latin America, the United States, Canada, and the Caribbean. Through her innovative work and aptitude in her chosen field Jo'Ann's clients have measurable exceeded their sales targets, attained the highest levels of customer satisfaction in their industry, increased productivity and reduced costs. On the Board of Governors and Patient Care Quality Committee of Mt. Sinai Hospital Jo'Ann's professional career is enhanced with a Performers Certification from Trinity College, University of Toronto; studies with Second City; Certification in Leadership and Sales Effectiveness from Management Resource Group, Boston and The McQuaig Institute in Toronto. Jo'Ann is a marathon runner and a Professional Member of the Canadian Speakers' Association.

Wed Minute - How to Make FAQs Sell Harder For You

Wed, 13 Aug 2008 17:38:52 +0000

WEDNESDAY ~ August 13, 2008 It's Wednesday, so it's time for the Wednesday Minute -- the weekly audio tip for marketers. This week's food for thought is here:

Cora Mussely Tsouflidou Interview - Chez Cora's Success Story

Fri, 08 Aug 2008 13:55:35 +0000

Cora Mussely Tsouflidou For the founder of Chez Cora and Cora's Breakfast & Lunch restaurants, initiative, perseverance, self-confidence and boundless energy have been the main ingredients in her recipe for success. Cora Mussely Tsouflidou was born into a modest family in Caplan, a little village in the Gaspe peninsula. Cora had all the ingredients for success right from the very start. In 1960, she enrolled at Montreal's Cardinal Leger Institute, promising to pay for her education. There she studied Latin, Greek, literature, art and other courses that would prepare her for a professional career. But destiny had other plans: Cora was now expecting her first child, so she quit college during her final year to devote herself to her new family, and to the two other children who would soon follow. Cora abandoned her plans for a career to become a loving full-time mom. When her husband left her ten years later, Cora was suddenly a single mother with three teenagers to support. With her characteristic aplomb, Cora bought a small neighbourhood canteen, worked hard, tripled its value and sold it. Not one to rest on her laurels, she became a hostess in a well-known Montreal restaurant, where she worked her way up the ladder as a day manager, general manager and junior partner. For the next five years, Cora perfected her knowledge of the foodservice industry until she mastered all aspects of the hospitality trade. In May 1987, Cora bought a defunct snack bar on Cote-Vertu Road in the Ville Saint-Laurent district of Montreal and embarked on a venture that would take her further than she'd ever dreamed. On the eve of the 20th anniversary of the network, Cora remains up to date in the industry and regularly visits restaurants. She ensures that her standards of quality are being respected by remaining in contact with her customers, her main source of inspiration and motivation. Cora takes to heart and remains implicated in the creation of new dishes by testing and evaluating new recipes in order to better introduce them in the restaurants. In the business world, Cora is the best example of a "self-made business woman". In 2003, she wins the Governor General's award. She has also won several awards including the Ernst & Young Entrepreneur of the Year award in the Manufacturing / Consumer Products Category, the Pinnacle Award and the Tops in Hospitality Award from Food Service and Hospitality magazine. The Cora Franchise Group Inc. network has annual sales of over $100 million. The "Chez Cora" banner is recognized as the leader in the breakfast industry in Quebec, and Cora's Breakfast & Lunch is well on its way to becoming a preeminent leader across Canada.

Wed Min - The Wrong Way to Make a Buck

Wed, 06 Aug 2008 12:27:15 +0000

WEDNESDAY ~ August 6, 2008 It's Wednesday, so it's time for the Wednesday Minute -- the weekly audio tip for marketers. This week's food for thought is here:

Wed Minute - Chocolate with Intention

Wed, 23 Jul 2008 17:45:32 +0000

WEDNESDAY ~ July 23, 2008 It's Wednesday, so it's time for the Wednesday Minute -- the weekly audio tip for marketers. This week's food for thought is here:

Donna Messer Interview - Using Your Podcast to Connect

Tue, 22 Jul 2008 00:08:03 +0000

Donna Messer is President of ConnectUs Communications Canada, one of North America's largest and most effective business matching companies. When it comes to building relationships, Donna Messer and ConnectUs are "The Experts"! With a database of companies from around the world, Donna Messer is an excellent candidate to consider for corporate sales kick-off functions, employee events, etc. She is a world renowned, engaging, entertaining and inspiring speaker and author of the Canadian best selling book, Effective Networking Strategies. Donna has worked on 4 continents and spoken to more than 500,000 people. Donna has worked with companies and organizations around the world. Her clients include: Royal Bank, Cassels Brock, Bell Canada and IBM. She has been profiled in The Globe and Mail, The Toronto Star, The London Telegraph, South African Times and Chatelaine magazine. She has appeared on TV's Second Chance, The New Economy, and has hosted and been a guest on many radio programs. Today, it's not just about selling a product or service; it's about bonding, about building a rapport. The majority of the world wants to know they can share their needs with someone who will understand, respond and react. Donna Messer can help you understand and deal with what is now becoming the way of building business for the future.

Wed Minute - Viral marketing at its best-- a pet lover and good cause

Tue, 15 Jul 2008 18:36:47 +0000

It's Wednesday, so it's time for the Wednesday Minute -- the weekly audio tip for marketers. This week's food for thought is here:

Mitch Joel Interview - Rock Star of Digital Marketing

Tue, 15 Jul 2008 12:03:38 +0000

Mitch Joel When Google wanted to explain online marketing to the top retailers in the United States (including Wal-Mart, Costco, Sears and Sephora), they brought Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the, "Rock Star of Digital Marketing" and in 2006 he was named one of the most influential authorities on Blog Marketing in the world. Mitch Joel is President of Twist Image - an award-winning Digital Marketing agency. He is a marketing and communications visionary, interactive expert, community leader, Blogger and Podcaster. He is also a passionate entrepreneur and speaker who connects with people worldwide by sharing his marketing insights on digital marketing and personal branding. Joel is a Board Member for both the Canadian Marketing Association and the Interactive Advertising Bureau Canada. He is an executive for the National Advertising Benevolent of Quebec and an instructor of the CMA eMarketing professional certificate course. Joel speaks frequently to diverse groups like The Power Within, Google, Shop.org, Visa, Microsoft and has shared the stage with former President of the United States, Bill Clinton, Anthony Robbins and Dr. Phil. He is the founder/moderator of the Montreal Business Book Review, host of the HarperCollins Canada sponsored, Foreword Thinking: The Business And Motivational Book Review Podcast and is also a certified self-defense coach. He co-launched Distort Entertainment, the only hard music label in Canada to have major label distribution (Universal Music) and whose roster features the platinum-plus and Juno Award and MuchMusic-winning acts, Alexisonfire and City And Colour. Joel is frequently called upon to be a subject matter expert for CTV National News, Canada AM, CBC Newsworld, Marketing Magazine, Strategy, The Globe & Mail, The National Post and many other media outlets. He is presently writing his first book, Six Pixels of Separation.

Brenda Wood Interview - PODCASTING WITH HEART.. Business Journal for Women

Thu, 10 Jul 2008 12:00:00 +0000

Brenda Wood Education: Bachelor of Arts, The University of Guelph Brenda has over 12 years of acute business experience in multinational packaged goods. She also has over seven years of marketing and communications agency experience, including pharmaceutical clients. Brenda has created the strategic and creative footprint for many global brands and has successfully managed those such as Kraft Canada's adult cereals, Snickers, Twix, and Mars Canada's seasonal and license brands (Starburst, Uncle Bens, Chipits, Scott Towels/Sponge Towels). Brenda built her marketing communications agency, EKG Marketing, Inc., over six years ago, which has achieved double-digit growth every year. EKG Marketing Inc. has successfully repositioned numerous 3M brands, including the repositioning of the ALDARA brand and subsequent launch of two new cancer treatment indications in Canada, achieving (unprecedented) sales growth and brand equity levels. Her network within the professional community extends internationally, as she has built strong relationships with PAAB, FDA/USA, Health Canada and has media buying alliances globally. Brenda is now launching HEART Business Journal for Women®, an innovative national magazine for professional women in business that is a unique media property globally. Some quick facts on HEART: HEART Business Journal for Women™ is the only publication of its kind dedicated to providing mentorship for career and life success. We get to the heart of issues concerning women in business today, profiling successful professionals, focusing on health and well being, and providing articles of interest that encourage personal diversity and creative exploration to augment your life. At its core, HEART Business Journal for Women™ is a female professional tool that provides a forum for connection, communication, and support. In print and online, our interactive and results-oriented approach allows readers to gain self-awareness through the exquisite art of journaling and interactive work book exercises, while building an external network of support and camaraderie.

Wed Min -- Business Lessons From A Music Conductor

Wed, 09 Jul 2008 12:48:19 +0000

WEDNESDAY ~ July 9, 2008 It's Wednesday, so it's time for the Wednesday Minute -- the weekly audio tip for marketers. This week's food for thought is here:

Check Out The Video: To a prosperous and inspiring week, ~ Tricia Ryan