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The Marketing Chefs is an educational consulting group dedicated to helping small business owners and independent professionals significantly improve their marketing results. We're also avid foodies who enjoy sharing our love of cooking, which is why we offer a variety of one-day workshops that combine marketing lessons with cooking lessons.


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Marketing Guru Interviews Archives

June 9, 2008

Jody Colvard Interview

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Jody Colvard is the founder of the FunMoneyGood Network, an inspirational and motivational social media network, which empowers writers, speakers and experts with a global online platform to share their voices and messages through blogs and podcasting. Her latest project is WomeninPodcasting.com, a directory housing the voices of women from all over the world. Jody's goal is to globally empower women on the Internet with the knowledge and tools that will allow them passion in their business, freedom in their finances and the ability to give to themselves and others, hence the motto for FunMoneyGood: "Have Fun. Make Money. Do Good."



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February 12, 2008

Interview with Marc Gordon

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Marc Gordon started his journey into entrepreneurship in 1986 at the age of sixteen. Racing model cars, Marc began importing parts and accessories that were not available in locally. What started out as a weekend hobby eventually became a major source of income. Fast forward, Marc started Fourword Communications and is built on the belief that small to medium sized companies need the same innovative services as do large corporations, but have a harder time getting the attention of ad agencies, or are unable to afford them.

Marc has written articles on marketing and branding for Glass Canada, Canadian Franchise, Canadian Bodyshop, and Optical Prism magazines. He has also been featured in the Toronto Sun and many local community newspapers.

In 2007 Marc created marcgordon.ca, a web site that gives visitors an opportunity to learn more about marketing their business. Through the site and his email newsletters, Marc provides ideas, tips and case studies that demonstrate how innovative marketing concepts can allow any business to experience long term growth.


February 27, 2008

Tricia Ryan Interview - ThatRadio.com

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Tricia Ryan goes over many of the essential online marketing strategies for people using the Internet for their businesses. Includes insights about making money with your website, and the various tools at your disposal to increase the likelihood of success on ThatRadio.com

May 20, 2008

Andrew Patricio Interview

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Andrew has over 20 years of entrepreneurial experience. He is an international small business expert, trainer, coach, conference speaker, seminar leader and author of the best-seller "Up & Running - A Guide to Running Your Own Business." Known for his down-to-earth advice and entertaining sense of humour, he's launched nine businesses of his own and has trained and coached tens of thousands of entrepreneurs in Canada, Russia, Portugal, Sweden, Korea, Northern Ireland, Holland, Namibia and South Africa - including three winners of "Business Woman of the Year."

October 9, 2008

Wayne Clancy Interview - The Customer Intelligence Expert

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W.G. (Wayne) Clancy, President of Future Strategies Inc., has over 20 years of applied knowledge in both management and instruction. Mr. Clancy has undertaken roles such as vice-president and general manager at companies across various industries. He was appointed Associate Professor at Sheridan College and was a major contributor in the development of institute's Post-Graduate Logistics Program.

Mr. Clancy was instrumental in developing the innovative "Enterprise Feedback System", theMindSuite™ which gives organizations the opportunity to integrate perceptual data from their key stakeholders to both validate the value of internal measurements and to use perceptual data in managing the business day to day. Major organizations such as SAP, Microsoft and CGI have identified that theMindSuite™ is significantly ahead of the market and is the only fully integrated and comprehensive system available today. The model has been utilized successfully in many leading organizations such as Bayer, Alcon, BASF, Heart & Stroke, Labatt, amongst many others.

Mr. Clancy is the proud recipient of three major international marketing awards recognizing design, execution and results. In 1992, he was appointed the company recipient of the Direct Marketing Association's highest award in the Business-to-Business sector.

Mr. Clancy has written many magazine, newsprint articles, and columns for various publications. He also published Differentiate To Win, an innovative, contemporary sales and marketing approach that focuses on strategy, partnering and uniqueness. His writing and recommendations are based on his practical, "hands-on" experience, in both the corporate and entrepreneurial worlds.

Mr. Clancy is very involved in the community and sits on the Board Of Directors for the Enterprise Centre, a highly esteemed entrepreneurial training school.
He is also a much sought after speaker and trainer. His engagements are energetic, entertaining, and highly relevant. He speaks annually to thousands of people on high impact customer intelligence and various other differentiation marketing topics including, organizational marketing and differentiation strategy implementation.

October 31, 2008

Smallbiz America Network -- Interview with Tricia Ryan

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The Marketing Chefs is an educational consulting group dedicated to helping small business owners and independent professionals significantly improve their marketing results. We're also avid foodies who enjoy sharing our love of cooking, which is why we offer a variety of one-day workshops that combine marketing lessons with cooking lessons. Who says business and pleasure can't mix?

Each one of the principals with The Marketing Chefs has built businesses for themselves, more than once, so we know the issues you face as a business owner, entrepreneur or marketing manager. We'll show how to accelerate growth and profitability

We have a solid record of delivering online and offline communication solutions that really work. Over the years we have successfully built brands for a variety of small businesses, as well as for multinational agencies and clients such as Wrigley, Chrysler and Molson.

And now we've teamed together to leverage our practical, real-world experience to help accelerate growth and profitability for solo-entrepreneurs and small businesses owners.

Can The Marketing Chefs help you? Maybe all you want is marketing ideas you can use to promote yourself or your service. Perhaps it's a marketing analysis of your business. Or, you may want something more, like a complete advertising and PR campaign. Either way, you can count on The Marketing Chefs for critical insight and ideas to promote your small business more successfully.

On the other hand, if you're looking for a presenter, coach or speaker at your next event, The Marketing Chefs can accommodate most requests. Just give us a call at 416-259-6611


March 25, 2008

Victoria Mouroulis Interview

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Victoria is the owner of VCM Enterprises, a full service coaching and training organization dedicated to increasing the performance of individuals who are committed to a life of prosperity, through personal and professional growth.

Victoria graduated from the University of Southern California, and has spent over 20 years building and managing sales organizations in the high tech industry. Her experience ranges from working with Fortune 500, Start-up, and Government entities. She is a certified Master Coach with the Behavioral Coaching Institute and has also trained with the Coaches Training Institute, American Seminar Leaders Association, CoachVille LLC, Peak Potentials, and Miller Heiman. She is also a member of the International Coaching Council, International Coach Federation and International Association of Coaches.

During Victoria’s corporate career, she was consistently recognized for her decisive, motivational management style, resulting in high levels of team productivity and record setting revenues. Victoria is a highly skilled communicator with excellent interpersonal skills.

Victoria’s demonstrated management and leadership abilities over a distinguished career in sales management, has resulted in exceptional knowledge in the areas of: Leadership, Sales, Customer Service, Self-Management, Networking, Channel or Third Party Relationships, Goal Setting, Employee Retention, Organizational Development, Behavioral Change, and Motivation.

Victoria’s dedication to her own training has also provided her with in-depth knowledge in the areas of: financial management, wealth building, and creating passive income streams.

Victoria’s strengths include: persistence, a strong work ethic, high integrity, outside-the-box thinking, strong negotiation skills, and a commitment to “giving back” to our society.

Victoria’s personal life is centered on her passion for helping homeless people, animals, high-risk youths, and people in financial crisis. Victoria is married to John, and enjoys spending time with her step-son Michael, his lovely wife Flavia, and her precious granddaughter Ella.

http://www.vcmenterprises.com/

July 10, 2008

Brenda Wood Interview - PODCASTING WITH HEART.. Business Journal for Women

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Brenda Wood

Education: Bachelor of Arts, The University of Guelph

Brenda has over 12 years of acute business experience in multinational packaged goods. She also has over seven years of marketing and communications agency experience, including pharmaceutical clients.

Brenda has created the strategic and creative footprint for many global brands and has successfully managed those such as Kraft Canada's adult cereals, Snickers, Twix, and Mars Canada's seasonal and license brands (Starburst, Uncle Bens, Chipits, Scott Towels/Sponge Towels).

Brenda built her marketing communications agency, EKG Marketing, Inc., over six years ago, which has achieved double-digit growth every year. EKG Marketing Inc. has successfully repositioned numerous 3M brands, including the repositioning of the ALDARA brand and subsequent launch of two new cancer treatment indications in Canada, achieving (unprecedented) sales growth and brand equity levels. Her network within the professional community extends internationally, as she has built strong relationships with PAAB, FDA/USA, Health Canada and has media buying alliances globally.

Brenda is now launching HEART Business Journal for Women®, an innovative national magazine for professional women in business that is a unique media property globally.

Some quick facts on HEART:

HEART Business Journal for Women™ is the only publication of its kind dedicated to providing mentorship for career and life success. We get to the heart of issues concerning women in business today, profiling successful professionals, focusing on health and well being, and providing articles of interest that encourage personal diversity and creative exploration to augment your life. At its core, HEART Business Journal for Women™ is a female professional tool that provides a forum for connection, communication, and support. In print and online, our interactive and results-oriented approach allows readers to gain self-awareness through the exquisite art of journaling and interactive work book exercises, while building an external network of support and camaraderie.

July 15, 2008

Mitch Joel Interview - Rock Star of Digital Marketing

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Mitch Joel

When Google wanted to explain online marketing to the top retailers in the United States (including Wal-Mart, Costco, Sears and Sephora), they brought Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the, "Rock Star of Digital Marketing" and in 2006 he was named one of the most influential authorities on Blog Marketing in the world. Mitch Joel is President of Twist Image - an award-winning Digital Marketing agency. He is a marketing and communications visionary, interactive expert, community leader, Blogger and Podcaster. He is also a passionate entrepreneur and speaker who connects with people worldwide by sharing his marketing insights on digital marketing and personal branding.

Joel is a Board Member for both the Canadian Marketing Association and the Interactive Advertising Bureau Canada. He is an executive for the National Advertising Benevolent of Quebec and an instructor of the CMA eMarketing professional certificate course.

Joel speaks frequently to diverse groups like The Power Within, Google, Shop.org, Visa, Microsoft and has shared the stage with former President of the United States, Bill Clinton, Anthony Robbins and Dr. Phil. He is the founder/moderator of the Montreal Business Book Review, host of the HarperCollins Canada sponsored, Foreword Thinking: The Business And Motivational Book Review Podcast and is also a certified self-defense coach.

He co-launched Distort Entertainment, the only hard music label in Canada to have major label distribution (Universal Music) and whose roster features the platinum-plus and Juno Award and MuchMusic-winning acts, Alexisonfire and City And Colour.

Joel is frequently called upon to be a subject matter expert for CTV National News, Canada AM, CBC Newsworld, Marketing Magazine, Strategy, The Globe & Mail, The National Post and many other media outlets. He is presently writing his first book, Six Pixels of Separation.

January 7, 2009

Interview with n-gen People Performance Co-Founders -- Reconnecting People and Business Performance

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Giselle Kovary

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Adwoa K. Buahene


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As managing partners and cofounders of n-gen, Giselle Kovary and Adwoa K. Buahene work with clients to create and implement products and services that improve organizational and people performance, by layering on a generational perspective to all people practices. They help clients to understand and build strategies and programs that target, motivate and engage all four generations. Giselle and Adwoa's generational expertise has been leveraged by industry leaders in both the private and public sector since 2003. They are a sought after resource to senior leaders, HR teams, and management groups that recognize the need to improve organizational engagement.

April 11, 2009

Interview with Allison Laux -- The Digital Marketing Expert

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Listen To The Interview:




Allison joined partners Adrian Capobianco and Adam Oliveira in October 2008 to launch a new digital innovation agency called Quizative. Quizative focuses on the power of digital channels to build brands, create and nurture customer relationships, and drive sales. Particularly connecting people with brands, products and services through digital channels like web sites, mobile devices, viral videos, interactive screens, online ads, and social media.

Allison has 16 years of experience as a strategic planner, researcher, and relationship marketing specialist for notable agencies such as Ogilvy & Mather, tattoo direct + digital, and Wunderman.

She has worked extensively on multi-channel communication with global blue-chip clients in the B2B and B2C space, including Rogers, Wyeth, Kraft, Franklin Templeton Investments, Mercedes-Benz, Harley-Davidson, Nestle, American Express, Robin Hood and IBM.

Allison drives Quizative's curiousity engine and believes that to really understand the customer experience, it is best to 'live it'. This 'method' approach currently has her playing 'first person shooter' games online and monitoring sports fans social networks. In the past she has also gone to the extreme of taking motorcycle training to get closer to the subject and in the process earned the nickname 'wheelie girl.'

June 21, 2009

Interview with Declan Dunn -- Social Media Expert

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Listen to the Interview:



Declan Dunn is the founder The Dunn Direct New Media System, which empowers businesses globally online. Dunn Direct Media has helped many small businesses as well as larger companies, such as American Express, Network Solutions, Priceline, One World Live, Spiritual Cinema circle, Intel, ConsciousOne, PBS, ABC, Travelocity and ProFlowers.

Dunn Direct Media is the 21st century form of direct marketing. Direct media means using audio, video, and traditional direct marketing to generate leads and sales. It is drawn from Dunn's 14 years of experience creating results for clients of all sizes. Instead of theories, Dunn Direct Media plugs you into the same system used by the Fortune 1000's to dramatically improve sales.

July 18, 2009

Interview with Kathryn Bechthold

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Listen to the Interview:



The Mompreneur® Networking Group Inc. was established to provide information, education and inspiration to moms who either wanted to start a business or to develop theirs further. It was established by Kathryn Bechthold, a mom, who like many moms decided that a regular 9 to 5 job would no longer work for her or her family. Although a 9 to 5 job was not in the cards, a second income had to be.

Having been an entrepreneur her entire life, she realized how hard it would be to maintain a new business, with a new family, without some support. A challenge many entrepreneurs face is how to find that support within their small budget as well as a schedule that included soccer practice, ballet class and parent teacher meetings. After many hours of research, she discovered that there were few entrepreneurial education classes offered online and even fewer ways to easily access information for Canadian entrepreneurs for free.

The Mompreneur® Networking Group Inc. was developed in order to meet these needs. It is a constant work in progress and has been developed so that it can easily adapt to the needs of this unique and dynamic community. Please be sure to let us know how we can help you along your journey in finding where your two passions meet.

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