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Main

Wednesday Minute Archives

July 9, 2008

Wed Min -- Business Lessons From A Music Conductor

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WEDNESDAY ~ July 9, 2008

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



MP3 File

Check Out The Video:

To a prosperous and inspiring week,

~ Tricia Ryan

July 15, 2008

Wed Minute - Viral marketing at its best-- a pet lover and good cause

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It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:




MP3 File

July 23, 2008

Wed Minute - Chocolate with Intention

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WEDNESDAY ~ July 23, 2008

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



MP3 File

August 6, 2008

Wed Min - The Wrong Way to Make a Buck

WEDNESDAY ~ August 6, 2008

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



MP3 File

August 13, 2008

Wed Minute - How to Make FAQs Sell Harder For You

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WEDNESDAY ~ August 13, 2008

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



MP3 File

August 27, 2008

Wed Min -- Mastering Life's How To Questions

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WEDNESDAY ~ August 20, 2008

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



MP3 File


Wed Min -- Things to Think About When Choosing Your Domain Name

WEDNESDAY ~ August 27, 2008

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



MP3 File


September 4, 2008

Wed Min -- How to Use The Internet To Help You Remember Things And Get Access When You Are On The Go


WEDNESDAY ~ September 3, 2008

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



MP3 File


September 10, 2008

Wed Min - How To Keep Up With Trends

WEDNESDAY ~ September 10, 2008

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



MP3 File

September 17, 2008

Wed Min -- How To Use Word of Mouse To Get Buzz

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WEDNESDAY ~ September 17, 2008

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:




MP3 File

September 24, 2008

Wed Min -- How to use the Internet to help get free publicity for your business

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WEDNESDAY ~ September 24, 2008

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



MP3 File

October 2, 2008

Wed Min -- Google Wants Your Help

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WEDNESDAY ~ October 1, 2008

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



MP3 File


October 7, 2008

Wed Min -- Why It's Hip To Send A Hippopost

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WEDNESDAY ~ October 8, 2008

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:




MP3 File

October 15, 2008

Wed Min -- Cool Websites, Mind Readers & Marketing Strategy

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WEDNESDAY ~ October 15, 2008

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



MP3 File

The Answer.pdf

October 22, 2008

Wed Min -- Great Creative That Makes You Smile

WEDNESDAY ~ October 22, 2008

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



MP3 File

October 29, 2008

Wed Min -- Use Google Maps To Enhance Your Business ROI

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WEDNESDAY ~ October 29, 2008

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



MP3 File

November 5, 2008

Wed Min -- Why The Internet Is An Important Marketing Medium For Your Business

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WEDNESDAY ~ November 5, 2008

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



MP3 File


November 12, 2008

Wed Min -- Rome In Three Days, The World In Less Than One

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WEDNESDAY ~ November 12, 2008

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



MP3 File

November 19, 2008

Wed Min -- Word-of-Mouth on Steroids

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WEDNESDAY ~ November 19, 2008

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



MP3 File


November 26, 2008

Wed Min -- An Icy Marketing Challenge

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WEDNESDAY ~ November 26, 2008

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



MP3 File

Listen to The Ice House Wine Tasting Teleseminar here:



MP3 File

Join The Ice House Winery Private Members Area here:

http://theicehouse.ca/registration

December 3, 2008

Wed Min -- Is Your Mayor This Passionate?

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WEDNESDAY ~ December 3, 2008

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



MP3 File

Listen To The Radio Interview Here:



MP3 File

December 10, 2008

Wed Min - Proof That Blogging Really Works

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WEDNESDAY ~ December 10, 2008

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:


MP3 File

Take The Survey:

www.glutenfreesnacksforme.com


December 17, 2008

Ho Ho Holiday Greetings from The Marketing Chefs

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Best wishes for the holiday season. Your audio Christmas card links
to a heart-thumping video that'll simply amaze you.

Turn up your speakers and click here to listen:

Cheers,

Your friends at The Marketing Chefs

January 6, 2009

Wed Min -- Are You Smarter Than A Pre-Schooler?

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WEDNESDAY ~ December 31, 2008

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



MP3 File

View the Answer:

January 7, 2009

Wed Min -- 11 Killer Instincts of Great Entrepreneurs

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WEDNESDAY ~ January 7, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



MP3 File

View the Video:

Have a look at the PDF:

11 Killer Instincts of Entrepreneurship.pdf


January 14, 2009

Wed Min -- Top Ten Irritating Phrases

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WEDNESDAY ~ January 14, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



MP3 File

View The Top Phrases:

Top Ten Irritating Phrases.doc

January 21, 2009

Wed Min -- Even Blue Chip Companies Modify Their Logos During Tough Times

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WEDNESDAY ~ January 21, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



MP3 File

View the Logos:

15 Corporate Logos.pdf


January 28, 2009

Wed Min - Would You Stop and Listen?

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WEDNESDAY ~ January 28, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



MP3 File

Watch the Video:

Read The Washington Post Article:

February 4, 2009

Wed Min -- How Podcasting Can Help Build Your Business

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WEDNESDAY ~ February 4, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



MP3 File

Visit HelpMeLoseWeightForGood.com

Watch the Video at Bravabody.com:

February 10, 2009

Wed Min -- Babies & Animals Can Work in Your Company's Advertising

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WEDNESDAY ~ February 11, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



MP3 File

Watch The Video:

Visit GetFreshWithFrescos.com and see the Term of Endearment opt-in box

February 18, 2009

Wed Min -- Another Marketing Tool From Google Called Google Base

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WEDNESDAY ~ February 18, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



MP3 File

Watch The Video

Visit The Website

February 25, 2009

Wed Min -- Another Interesting Marketing Tool Called Kijiji

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WEDNESDAY ~ February 25, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



MP3 File

Visit The Kijiji Site

March 4, 2009

Wed Min -- Would You Dance in Public at a Train Station? How to Persuade a Crowd

WEDNESDAY ~ March 4, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



MP3 File

Persuading a Crowd to Dance:


March 11, 2009

Wed Min -- Product Scarcity: What Marketers Can Learn From The Disney Vault

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WEDNESDAY ~ March 11, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



Watch the Audi R8 Video:

March 18, 2009

Wed Min -- Would You Prefer to Say Yes to Those You Like? How To Persuade Others

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WEDNESDAY ~ March 18, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



Watch The Video:


March 25, 2009

Wed Min -- Persuasion Tools: Would You Trust This Authority Figure?

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WEDNESDAY ~ March 25, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



Read The Article

April 7, 2009

Wed Min -- Persuasion Tools - Reciprocity - Do You Give With No Strings Attached?

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WEDNESDAY ~ April 1, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



View The Video

April 8, 2009

Wed Min -- Persuasion Tools - Consistency - What Smart Marketers Use To Build A Brand

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WEDNESDAY ~ April 8, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



Watch The Video

April 15, 2009

Wed Min -- Social Networking -- Would You Help A Blogger?

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WEDNESDAY ~ April 15, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



Visit The Website

April 22, 2009

Wed Min -- Social Networking on Steriods

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WEDNESDAY ~ April 22, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:




View The Video

The Red Tree

April 29, 2009

Wed Min -- Do You Have A Point of Difference?

WEDNESDAY ~ April 29, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



May 6, 2009

Wed Min - Can You Use Twitter To Promote And Build Your Business?

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WEDNESDAY ~ May 6, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:




May 13, 2009

Wed Min -- Using Google Analytics As A Marketing Tool

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WEDNESDAY ~ May 13, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



Watch The Video

Learn More About Google Analytics

May 20, 2009

Wed Min -- Grasshopper.com - A Tool To Propel Your Business Forward

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WEDNESDAY ~ May 20, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



Learn More About Grasshopper.com

May 27, 2009

Wed Min -- Can You Paint On Your iPhone? A New Marketing Tool...

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WEDNESDAY ~ May 27, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



Watch The Video

June 3, 2009

Wed Min -- The Mr. Dad Target Audience

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WEDNESDAY ~ June 3, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



View The Site

June 10, 2009

Wed Min -- Marketing With A Sense of Humour

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WEDNESDAY ~ June 10, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



Watch The Video:

June 17, 2009

Wed Min -- How To Give Useful and Positive Project Feedback

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WEDNESDAY ~ June 17, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



Watch The Video


June 24, 2009

Wed Min -- Alltop.com A New Online Tool To Help Find Out "What's Happening"

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WEDNESDAY ~ June 24, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



Watch The Alltop Video


July 1, 2009

Wed Min -- Bing.com - Microsoft's New Online Decision Engine Tool

bing.jpg

WEDNESDAY ~ July 1, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



Watch The Video

July 8, 2009

Wed Min -- Community Garbage Collection Case Study

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WEDNESDAY ~ July 8, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



View The Postcard


July 15, 2009

Wed Min -- Using YouTube To Gain Customer Service

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WEDNESDAY ~ July 15, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



July 22, 2009

Wed Min -- Another Cool Tool From Google Called Google Voice


WEDNESDAY ~ July 22, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



Wed Min -- Another Cool Tool From Google Called Google Voice


WEDNESDAY ~ July 22, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



July 29, 2009

Wed Min -- An Innovative Approach to Fundraising Using Social Media

Bay State Rescue Horse

WEDNESDAY ~ July 29, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



Check Out The Website

August 5, 2009

Wed Min -- An Innovative Use of Social Media

Movies.jpg

WEDNESDAY ~ August 5, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



Check Out Netflix

August 13, 2009

Wed Min -- How You Can Use Fun Quizzes On Your Website To Drive Traffic

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WEDNESDAY ~ August 12, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



Take The Quiz

August 18, 2009

Wed Min -- How To Check Your Video Stats on YouTube

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WEDNESDAY ~ August 19, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



August 26, 2009

Wed Min -- What People Are Tweeting About

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WEDNESDAY ~ August 26, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:




Read The Article

August 31, 2009

Wed Min -- Websites That Help You Clean Out Your Office

Pile of Books.jpg

WEDNESDAY ~ September 2, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



Swap Your Books

Swap Your CDs

September 9, 2009

Wed Min -- Is Social Media a Fad? Welcome to the Revolution

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WEDNESDAY ~ September 9, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



Watch The Video

September 16, 2009

Wed Min -- Essential Elements of Viral Video Success

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WEDNESDAY ~ September 16, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



Watch The Video

September 23, 2009

Wed Min -- Z-CARD® - Specialists in Pocket Media

Zcard.jpg

WEDNESDAY ~ September 23, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



Visit The Z-CARD® Website

September 30, 2009

Wed Min -- Vote For Your Favourite Google Project 10^100 Idea

WEDNESDAY ~ September 30, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



View The Ideas

October 6, 2009

Wed Min -- Great Creative Can Make a Boring Product Water Cooler Worthy

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WEDNESDAY ~ October 7, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



October 14, 2009

Wed Min -- MyKnowledgeGenie.com - What Will You Make?

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WEDNESDAY ~ October 14, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



Visit MyKnowledgeGenie.com

Take A Tour

October 21, 2009

Wed Min -- Branding 2.0 & Social Media

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WEDNESDAY ~ October 21, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



Watch The Slide Show

October 28, 2009

Wed Min -- The Story Behind The Web's No. 1 Video

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WEDNESDAY ~ October 28, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:




Read The Article


November 4, 2009

Wed Min -- Does Google Page Rank Count Anymore?

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WEDNESDAY ~ November 4, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



Read The Article

November 11, 2009

Wed Min -- How Social Media Can Be Associated With Your ROI

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WEDNESDAY ~ November 11, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



Read The Article

November 18, 2009

Wed Min -- Is Social Media A Cost Effective Way To Help With Branding?

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WEDNESDAY ~ November 18, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



Read The Article

November 25, 2009

Wed Min -- The Top 10 Most Influential Internet Moments of the Decade

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WEDNESDAY ~ November 25, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



Watch The Video

Read the Article

December 2, 2009

Wed Min -- Twitter Search Creates New Opportunity To Discover Trends

Twitter-Search.jpg

WEDNESDAY ~ December 2, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



Watch The Video

December 9, 2009

Wed Min -- Using Facebook to Create Change in the World

Girleffect.jpg

WEDNESDAY ~ December 9, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



Girl Effect Website

Watch The Video

December 16, 2009

Wed Min -- The 6 Laws of Customer Experience...

Customer Experience.jpg

WEDNESDAY ~ December 16, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



Read The Book

December 30, 2009

Wed Min -- Online Resources to Help Your Marketing Efforts

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WEDNESDAY ~ December 30, 2009

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



Check Out The Resources

January 6, 2010

Wed Min -- Social Media Case Study - Show Us Your Goodness

Show Us Your Goodness

WEDNESDAY ~ January 6, 2010

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



Visit www.ShowUsYourGoodness.com and nominate a charity!

January 13, 2010

Wed Min -- Beware - Social Media can have the Makings of a Snake Oil Salesman

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WEDNESDAY ~ January 13, 2010

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



Read The Article

January 20, 2010

Wed Min -- Using Keywords and Why They Are Important Once Again

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WEDNESDAY ~ January 20, 2010

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:




January 27, 2010

Wed Min -- Social Media and How You Can Monetize Your Marketing Efforts

WEDNESDAY ~ January 27, 2010

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



MP3 File

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Visit www.ShowUsYourGoodness.com to learn more about the charity program.

Read The Article

February 3, 2010

Wed Min -- Videos on the Web & Why They Need Adaptation to Become Viral

WEDNESDAY ~ February 3, 2010

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



Watch the Videos:

February 10, 2010

Wed Min: Trends and Usage of Key Online Tools

WEDNESDAY ~ February 10, 2010

It's Wednesday, so it's time for the Wednesday Minute

-- the weekly audio tip for marketers.

This week's food for thought is here:



MP3 File

Read The Article

February 17, 2010

Wed Min - Using Consumer Insights and the Internet to Build a Competitive Edge

WEDNESDAY ~ February 17, 2010

It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers.
Dominos recently launched a pizza tracker service. You can phone in your order or place it online. You can monitor its progress right up to delivery at your door. Sceptics thought it would not be a point of advantage - but over 1 million consumers used it in the first two months and 28% of consumers get online and check the status.

This week's food for thought is here:



View The CNN Video

http://www.youtube.com/watch?v=LczEpidAeWU

February 24, 2010

Wed Min -- Online Web Applications - G2Web20.net And Google Buzz

twitter-v-facebookv-buzz.jpgWEDNESDAY - February 24, 2010

It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to challenge you to consider the new application called Google Buzz, launched last week, it appears to have lots of similarities to Twitter and Facebook , the question is how can you use this tool and will you change from Facebook or Twitter embracing Google Buzz.

This week's food for thought is here:



MP3 File

March 3, 2010

Wed Min - A Small Internet Tool Called a Favicon

google-favicon.jpg

It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to inform you about a small internet tool called a Favicon.

So what are Favicons? A Favicon is a multi-resolution image included on many professional websites. Within Internet Explorer the Favicon is displayed on the Address line and in the Favorites menu. The Favicon allows you to further promote your web site, and to create a more customized appearance within a visitor's browser. Often, the Favicon reflects the look and feel of the web site or your organization's logo.

In web design, Favicons play a somewhat similar role to your company's logo. It is displayed on every page of your website next to the address-bar among other places .

A customer favicon adds individuality to your website. If a website does not have a custom Favicon, then the default icon of the browser is displayed instead. This can be seen as missed opportunities to promote your own brand. Instead of displaying your company's icon next to its website, you are displaying the browsers icon.

This week's food for thought is here:



MP3 File

Favicon Tutorial

March 10, 2010

Wed Min - Hot New Website Services for 2010

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It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to inform you about PC World's Review on hot new website services that will matter in 2010.

For a long time, the Web had a dearth of premium TV shows and movies to choose from. These days, video is moving online in a big way: Soon we'll have a critical mass of content, equal parts current and popular video, and the long-tail stuff that we want to be able to search for and find when we think of it. The problem is, all of this video is spread out over a billion places on the Web, much of it hard to locate.

Users need a good central directory to bring it all together, and Clicker does the best job. The site finds the locations of the video you want to watch, and links you directly to it.

The reach of Clicker's search is impressive. The site has links to current and popular videos at sites like Hulu and TV.com, but you can find less-mainstream stuff, too. I punched in "Andy Griffith," and Clicker found 125 episodes (in high quality, not YouTube) from around the Web. I think lots of people will discover this site in 2010.

This week's food for thought is here:



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March 17, 2010

Wed Min - Show Us Your Goodness Campaign Status and Tips on Facebook Fan Pages

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It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to update you on the Show Us Your Goodness Campaign and tips on Facebook Fan Pages.

As many of you know we are in the final stage of the Show Us Your Goodness campaign. Nominations are in - we received over 2500 which exceeded our goal of 900 - thank you every one that submitted.

We have screened the submissions and we have now created the short list of 33 charities to receive funding. Now, we have the People's Pick award implemented where we get everyone to vote for the charity they think should win. It started on March 16th. We are looking forward to the voting - we have about an equal number of US and Canadian charities and we are not sure who will win as there are so many great options.

I have attached some notes on things we tried on our Facebook Fan page to generate buzz and now I hope voting can create more buzz for our program and riceworks. I hope you enjoy the article and voting.

This week's food for thought is here:



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Vote for your charity at www.ShowUsYourGoodness.com

Tips of Facebook Fan Pages

March 31, 2010

Wed Min - Should Your Company Name Be Part of Your Title Tag?

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It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to tell you about title tags and if your company name should be part of your title tag.

As many of you have heard us say in our TMC workshops just fixing the title tags of your pages can often generate quick and appreciable differences to your rankings. And because the words in the title tag are what appear in the clickable link on the search engine results page, changing them may result in more clickthroughs.

But Does your Company Name Belong in the Title Tag?

After much discussion and research we have concluded that the answer is a resounding YES! We've found that it's fine to place your company name in the title, and even to place it at the beginning of the tag! In fact, if your company is already a well-known brand, we'd say it's essential. Even if you're not a well-known brand yet, chances are you'd like to be. The title tag gives you a great opportunity to further this cause.

This doesn't mean that you should put *just* your company name in the title tag. Even the best-known brands will benefit from a few good descriptive phrases added, because they will enhance your brand as well as your search engine traffic. The people who already know your company and seek it out by name will be able to find you in the search engines, and so will those who have never heard of you but seek the products or services you sell will also find you as well. Enjoy the article on the subject I know I did.

This week's food for thought is here:



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April 14, 2010

Wed Min - An Application of Technology That Could Change Your Shopping Habits

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It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to tell you about an application of technology that could change your shopping habits.

Many of you know of Cisco and often in the light of business to business technology. Today's video is fun and quite amazing when you think of the potential. I know I won't be shopping quite the same way and imagine if we can adapt the garment changing tool to our own computer at home. It would make online shopping soar. I have to admit the technology has been around in hair salons now it has come into retail. Fun to think about and another new advertising channel for us all to consider in our bag of tricks.

This week's food for thought is here:



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Check Out the Video

April 21, 2010

Wed Min - A New Marketing Sampling Tool - Flavour Strips

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It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to tell you about a new A New Marketing Sampling Tool - Flavour Strips that could change your shopping habits.

Now last week I told you about the future of clothes shopping this week it is about trying new food and beverages. Now we are all use to fragrance strips being in magazines and handed out at the mall but how abut flavour strips. They are an amazing way to cost effectively create product trial and build brand equity. They have many applications in mailing pieces, in magazines and or at media and sampling events.

If you have a product that might be too costly to sample via direct response or perhaps it might even be a beverage alcohol product now you have First Flavour strips. I like the product and I like that they have used a great tongue and cheek approach to promoting their brand in this week's video.

The product is quite good I had the pleasure of trying them last fall at a new product flavour conference. The applications are endless and they are quite affordable as a marketer.

This week's food for thought is here:



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Watch the Video

April 28, 2010

Wed Min - TV Viewing Habits on the Internet

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It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to tell you about a TV Viewing Habits on the Internet.

The attached article gives some pretty definitive statistics about the Millennial target audience's TV viewing habits. What I find interesting is the to do or not to do advertising points of view within the editroial. Many of us know that ad budgets have moved to the Internet. The challenge is do we use a banner ad or adword campaign and are they effective?

I have also attached a video that went viral with over 9 million views and it is advertising with soft sell. We hear these success stories all the time but forget that millions of dollars are spent online with many advertisers obtaining numbers like 50-60 views a day. For a local outdoor decking company with a narrow target audience like condominium owners (www.designerdeck.com ) this may be great traffic with high conversion numbers and very low bounce rates,

But it is important to keep in mind that like the millennial we control the word of mouse and not everyone is anxious to participate and view your creative unless it is done right with a great understanding of the end user.


This week's food for thought is here:



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Read the Article

The Pink Glove Video

May 4, 2010

Wed Min - Personality Traits of People and Their Media Habits

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It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to tell you about personality traits of people and their media habits.

I was reading a newsletter this week that identifies some fun personality traits of people and their media habits. I enjoyed the article and wanted to share it with you. The question that came to my mind was do I fit better in the media maniac definition or was I a social online butterfly? How about you are you a Joe Watcher or Broadcast receiver.

As to my brand orientation well I love brands. If you want to learn more you can click on the link and get the full report. Enjoy I know I did.

This week's food for thought is here:



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Read The Article

May 12, 2010

Wed Min -- Search Engine Optimization And Getting to the Top of Google

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It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to tell you about search engine optimization and getting to the top of Google Page Rank.

It is a recommendation to read this report. It's free and worth reading. It summarizes everything about search engine optimization (SEO) that you need to know to rank well in Google. I wish I had it three years ago when I started learning this stuff. You don't have to buy anything and it is a great, easy to read report that helps you analyze what you are doing well and what you need to do to optimize your website. Enjoy the article I know I did.

Read The Article

This week's food for thought is here:



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May 19, 2010

Wed Min - Online Article Marketing

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It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to tell you about Online Article Marketing.

It is a recommendation to read this report. It's free and worth reading. It summarizes everything about search engine optimization (SEO) that you need to know to rank well in Google. I wish I had it three years ago when I started learning this stuff. You don't have to buy anything and it is a great, easy to read report that helps you analyze what you are doing well and what you need to do to optimize your website. Enjoy the article I know I did.

This week's food for thought is here:



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May 26, 2010

Wed Min - Generating Small Business Customers with Social Media Marketing

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It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to tell you about Small Business Case Studies and the use of Generating Customers with Social Media Marketing. As many of you may know Hubspot is a great online resource and I often use their free tool called hubspot grader to evaluate a website. They also do lots of online webinars for free. This week I signed up for a workshop and they provided me with this great report on small business and social media success. Some of the key chapters cover how blogs can drive small business leads, or how social media support can offline marketing activities. There is a lot of great content along with case studies. Enjoy the article I know I did.


This week's food for thought is here:



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Read The Article

June 2, 2010

Wed Min - A Winning Video Submitted in a School Competition

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It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to tell you about a Winning Video Submitted in a School Competition. AARP created this contest to see what people 18-30 thought about being 50. This video was created by a Georgia State University student Jonathan Reed, and it came second in the competition but to date has had over 11 million views. It is simple but very impactful and gives hope to all us that are 50 and have had some second thoughts about Generation Y.

This week's food for thought is here:



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June 9, 2010

Wed Min - Google Alerts to Monitor Your Online Company's Presence

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It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to tell you about Google Alerts.

Google offers a free service called "Google Alerts" that marketing professionals can use to monitor the presence of their company online. The services emails you when new web pages are published that are relevant to the search you enter for the alert. It will not catch every single new web page, but it does catch a lot of them, especially the ones from better known websites. For a huge company with a global brand, this service might not work well, since there is probably a lot of content created using your company or brand name. But for a smaller company with fewer mentions or coverage, it works great.

The attached article tells you how to set up your Google Alert account as well as some tips and tricks in monetizing your online presence.

Enjoy the article I know I did.

Learn More About Google Alerts

This week's food for thought is here:



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June 16, 2010

Wed Min - The Value of Testimonials in Marketing

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It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to tell you about The Value of Testimonials in Marketing and some tips to get you thinking about how you can improve the one's you might be using on your website. A quick review of some the tips, showed me that it is a lot more complicated and important than I had initially thought.

Enjoy the article I know I did.

This week's food for thought is here:



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June 23, 2010

Wed Min - Campbell's Soup Repositioning Exercise

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It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to tell you about Campbell's Soup Repositioning Exercise.
For many of us that have grown up on Campbell's Soup it is hard to believe that this market leader would have to take drastic measure to re-vamp their product line. But like many established brands with significant market share you can be vulnerable to market trends like lower sodium and all natural or competitors like Progresso in the US or new in Canada from the UK Baxter's Soups. The attached article gives a brief overview of how Campbell's tackled this herculean task and the net outcome. I enjoyed the perspective but also found it helped me take some different thinking to how I might approach some of the brand initiatives I have been working on.


Read the Article

This week's food for thought is here:



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June 30, 2010

Wed Min - Supermarket Guru Phil Lempert and His New Product Evaluation

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It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to tell you about Supermarket Guru Phil Lempert and his new product evaluation process. I follow Phil for new product ideas and for his team's impression on new product entries on a weekly basis. I have to admit I am sometimes sceptical about his suggestions but have found his approach based upon a score of 100 to be interesting. The reviews open my mind to new products and what works and what doesn't. I thought you might enjoy signing up to see what the next new product or trend might be in your market.

Watch The Video

This week's food for thought is here:



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July 7, 2010

Wed Min - Social Media Success Stories

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It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to tell you about Social Media Success Stories.


The attached article summarizes 10 and one half great social media success stories. Key learning from the article are:

• There's no right way or wrong way to engage
• Everything comes down to listening
• If you don't follow through, forget it

Read The Article

This week's food for thought is here:



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July 14, 2010

Wed Min - Video Website For Webmasters

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It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to tell you about an online resource tool that I use to help me understand different aspects of how the Internet works. It is called SPNVideos and there are 40 video channels dedicated to topics of interest to webmasters.

To get started I selected a video on Google analytics with Patrick Schwerdtfeger on understanding Google Analytics I found it very inciteful and you can also order his book webify for free if you find the video engaging and of help.

Understanding Google Analytics Video at SPN Videos.

There are over 1700 videos on the SPNVideo site and you too can add your own if you feel you have a topic people might like to learn about. Check it out.

SPN Videos

This week's food for thought is here:



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July 21, 2010

Wed Min - Social Media Success Story For The Old Spice Brand

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It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to tell you about It's about a social media success story for the brand Old Spice and The Shulton Company, the original producer of Old Spice.

The first Old Spice product was a fragrance called Early American Old Spice for women, introduced in 1937. Old Spice for men followed in 1938. The early men's products were dominated by shaving soap and aftershave lotion, marketed with a nautical theme.

Procter & Gamble purchased Old Spice from the Shulton Company in June, 1990. The clipper ship was replaced by the yacht logo in February, 1992. In the late 2000s, Old Spice was well known in the USA for their jingle, a catchy whistle used in just about every Old Spice commercial. However, Old Spice had an up and down sales history until just recently.

P& G hired TV pitchman Isaiah Mustafa, a former NFL player and restaurateur to be the hot new Old Spice Guy. I have included the video of his TV spots. Well, the creative took off and on July 14th, 2010 Old Spice set up Isaiah in a bathroom with a video camera and had him reply to hundreds of comments and questions that were pouring in via Twitter, Facebook, Reddit and other social network platforms. Within 24 hours there were 181 video replies which had received a total of 6,703,414 views, propelling the Old Spice YouTube channel up to the most viewed channel of the day.

What I like about this case study is it demonstrates re-positioning of a brand and then how to use an integrated media campaign to reach your target audience in a meaningful and humourous way.

Old Spice YouTube Channel

Read The Article About Isaiah Mustafa

This week's food for thought is here:



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July 28, 2010

Wed Min - Branding and Examples of How We Can Brand Canada

Slushy N'ICE Northern Icewine

It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to tell you about Branding and Examples of How We Can Brand Canada.

On the heels of Canada Day, the attached video reached my desk and is the fun creation of two local artists Julia Bentley and Andrew Gunadie. In less than two days they met, created, shot and posted this fun video on You Tube. They are looking for our support and have asked that we forward their video to our family and friends. It is so cute I could not resist. It also reminded me of an article I read in the National Post on Canada Day about our branding and lack their of. I happened to be in Ottawa that day for the launch of the how riceworks better event and I was surprised by how the thousands of Canadians that showed up on Parliament Hill in their red and white were not lacking in their comprehension of our Canadian branding.

I also want to point out in this week's Wednesday Minute another wonderful Canadian brand that of Icewine from The Ice House Winery. I marvel at how visitors come to Canada demanding our Maple Syrup and I wonder why Canada has failed to monetize our Icewine Industry. Did you know it takes 7 times more grapes to make icewine and that we are the only country in the world that can consistently make it. In fact, the Icehouse Winery is the only winery in Canada to be selected and win the Monde Selection Gold.

To help them on the map to success and being part of Canada's brand identity we created an Icewine slushy food pairing with Salsa Fresca riceworks, wrote a press release and there you go within 24 hours we had 23,900+ impressions and 354 reads telling people about our great idea.

I have included the release in this audio note and I want to remind you that The Ice House Winery has set up a special tour for visitors on July 28th in the afternoon between 4-6 PM. For those of you looking to get to know Canada better and what our brand stands for we looking forward to seeing you at the Ice House Winery. In fact you can stop by any day. We are just having a special event on that particular day to toast Canada with Ice wine and riceworks gourmet brown rice crisps - both uniquely Canadian treats.

Enjoy the video and the press release I am always amazed at how the Internet works.

The Northern Icewine Slushies and riceworks Gourmet Brown Rice Crisp Press Release


This week's food for thought is here:



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August 4, 2010

Wed Min - Name Generation For Brands

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It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to tell you about Name Generation For Brands.

It gives you some history on how some recent brand names like Lego, Google or Verizon came to be...

Anyone who's ever had to form a company can sympathize with how difficult it can be to create a company name that is descriptive yet unique. The attached article is about how some companies have gone a less-traditional route and used some pretty unique naming conventions.

I have also included a quick summary chart which reminds you of some other approaches to name generation where you consider a Proper Name, Descriptive name or evocative name for your brand. No single approach is right or wrong they just are fun and part of the challenge and what you have to add to your objectives when generating names and then selecting the one that fits your brand best.

Read The Article

Name Generation Chart

This week's food for thought is here:



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August 11, 2010

Wed Min - Online Marketing Tools

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It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to tell you about Online Marketing Tools.

It's about free web based applications that you might be interested in knowing about.

I am sure many of you have used tools like PayPal to do a transaction of being paid and or paying someone for a product or service. I was recently checking out a number of tools like Indinero, Mint, Outright, Billing Boss, Zoho and came upon a couple of new tools you might like to know about.

One was Sendfont which lets you down load for free additional font styles and there was dwolla which is a new way to do online payments. You pay only $0.25 per transaction which is quite a bit cheaper than PayPal. I am not complaining about the fee structure but I am always amazed at what you can download and use easily for free online. Check out some of these tools they are particularly helpful for small business owners.

www.SendFont.com

www.Dwolla.com

This week's food for thought is here:



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August 13, 2010

Wed Min - Online Surveys and Social Media

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It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to tell you about Online Surveys and Social Media.

The attached article is quite persuasive on the reasons why you might like to do some research with your database, in particular it can help you grow your business. As many of you know there are inexpensive tools like Survey Monkey that you can download and use to so some research. But I also want to point out that there are free research tools that you can use on your Facebook Fan Page with your followers. These are also included in this Wednesday Minute. I recently started to use the polling tool at Facebook and we have been having some fun with your research findings. Enjoy the article and check out the facebook polling tools. If you want to test drive the tool check out the one I have used at the riceworks wall in Facebook.

Online Survey Article

riceworks Facebook Poll

Facebook Polling Apps

This week's food for thought is here:



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August 25, 2010

Wed Min - Why People Follow Brands on Facebook

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It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to tell you about Why People Follow Brands on Facebook.

Google has shared some results from recent research it conducted on consumers becoming friends/fans of brands on Facebook. According to these findings, close to half of Facebook users actually do "friend" brands (the term is technically "like" now), with 55% friending/liking zero brands.

Google says that the biggest reason consumers are friending brands is for the possibility of discounts (25%). Brands might like the second reason even better though - to show others they support the brand (18%).

"So when developing your social media strategy, keep in mind that consumers are looking primarily to receive promotions, with secondary goals of learning new information first and being entertained.

The Google Article

Facebook Top Brands

This week's food for thought is here:



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September 1, 2010

Wed Min - Top 5 Twitter Tools for Marketers

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It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to tell you about The Top 5 Twitter Tools for Marketers.

What's more important? The quantity of your Twitter following or the depth of your relationships with your followers?

The answer is BOTH! Having hundreds of thousands of followers must be nice. But we all know that the depth of the relationships you maintain with your tweeple is paramount.
This article will reveal five great Twitter tools that will help you find and engage with quality Twitter followers.

Notice I mentioned "depth." However, there must be another side to this coin. The reach. And if you want to have "reach" on Twitter (getting 10+ retweets, for example) on regular basis, chances are you will need a large number of followers.
This article will focus on getting you those numbers.

Top 5 Twitter Tools Article

This week's food for thought is here:



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September 8, 2010

Wed Min - Using Creativity For An Online Cataogue

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It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to tell you about Using Creativity For An Online Catalogue.

It is the catalogue page for a Dutch department store. Not only does it entertain, I am sure that this link has received ...

Lots of Viral exposure
Long page views
Low bounce rates
And lots of sales.

I do not even speak the language but I know I wanted to buy.

Enjoy the link and remember even if you think your product is not very entertaining, there is always a creative way to add magic online.

Check Out The Catalogue

This week's food for thought is here:



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September 15, 2010

Wed Min - 7 Facebook Marketing Ideas

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It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to tell you about 7 Facebook Marketing Ideas.

It's no secret that Facebook is the most powerful social network on the planet. With 500 million active users, Facebook represents a huge opportunity for smart businesses.

To take your Facebook marketing to a new level, here are hot Facebook marketing tips direct from the top industry pros. You'll want to incorporate these priceless ideas.

The best way to get the most from Facebook is to model the best. Find out who's doing it right and getting real results, and model their strategies. Here are seven ideas from the top authorities in Facebook marketing. Take notes--these tips are too good to pass up!

Some quick ideas are:

Bring facebook to your website

Try or test some inexpensive ads on Facebook

Leverage your friend's connections

Give your fans a reason to connect

Use video as a secret weapon

These are a couple of the great ideas even if you use one you may see a remarkable change in your Facebook Fan Page results.

Facebook Marketing Tips


This week's food for thought is here:



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September 22, 2010

Wed Min - Keywords and a New Resource Tool Called GoRank.com

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It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to tell you about Keywords and a New Resource Tool Called GoRank.com.

Keywords are a very important part of internet marketing. Wordtracker has a free tool that lets you check what consumers type in and search for every 24 hours. Google also has a free tool that can help you. When you think about it, sometimes it is really difficult to come up with what people are searching for, but these tools can help you see if someone is looking for example, a gluten free diet or wheat free diet or a celiac diet. Why is this important?

Adwords which is Google's revenue source relies on keywords, your website copy should be built keeping these keywords in mind and how people search are all connected by the magic keywords. Today I am also suggesting that you might like this new tool called GoRank. It will help you find related key words which can be very resourceful when you are trying to identify keywords that perhaps your competition may be missing on their site and to help you understand one more time why is important to understand how consumers search for your products and services.

There are tools which can provide related keywords, like goRank. Simply submit a query, and the tool will check Google for top keywords related to your search


Visit www.GoRank.com

Your food for thought is here:



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September 29, 2010

Wed Min - Top 10 Facebook Fan Pages

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It's Wednesday, so it's time for the Wednesday Minute - the weekly audio tip for marketers. This week I am going to tell you about The Top 10 Facebook Fan Pages and why they are successful.

I am sure that many of you have a Facebook fan page for your business but you may not be aware of the many things you can do to utilize Facebook to build your brand. The attached article on the winning Facebook fan pages outlines how fun, function, participation along with videos, pictures and transparency have put many established brands like Oreos or Coke in the top 10 but also new brands like Red Bull and Burt's Bees as Facebook market leaders. The examples are inspiring and it shows that unique and clever approaches can make you a successful Facebook player rivalling many of the larger big budget established brands.

Top 10 Facebook Fan Pages

Your food for thought is here:



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